Company launched to help the Christian music scene

A NEW British company has been launched "to eliminate the inert image that is hindering the UK Christian music scene." Promotential, based in Wirral, is the brainchild of Ronnie Femihough and Jamie Caulfield and are involved in tour and concert promotion as well as taking on board PA and lighting advice, administration and management activities. In April and May Promotential are organising a national tour for Chris Eaton and this will be followed by tours for Helen Jayne in June and America's Tony Loeffler And The Blue Angels in July. Said Promotential's Jamie Caulfield, "Our aim is to get the Christian music scene going again in Britain."
As well as full-scale tours, Promotential are working as a booking agent for individual artists such as Noel Richards, Breakspear and Capitaan. The latter are being managed by Promotential and have recently been signed to ICC who are releasing the band's debut EP 'Driftwood' in February. Promotential have already successfully organised concerts for Capitaan in Holland and the band will be playing Holland in May.
Said Ronnie Fernihough about Promotential, "A great amount of prayer and deliberation has gone into this project. We know God has called us to do this, after all, who in their right mind would take on a task like this? We are determined to break the current unproductive pattern in the industry and provide artists with an honest approach. We feel confident that we can offer an integration of honesty and professionalism to heighten the profile of Christian music in the UK when networking with promoters, managers and artists."