American CCM man Russ Lee launches Vertical Vibe Records.

AMERICAN blue-eyed soul singer Russ Lee, who has previously had stints as lead vocalist for NewSong and Truth before recording as a solo for the Butterfly Group, has launched a new label. The first release on Lee's Vertical Vibe Records is a Christmas album 'Hear Those Bells'. Lee told Billboard about his intention to "build a ministry-based label from the ground floor up. Because we are small, we can focus on excellence and meeting the needs of our artists."