Target - Alternatively...

Thursday 1st June 2000
Target - Alternatively...

STYLE: Pop
RATING 7 7 7 7 7 7 7
OUR PRODUCT CODE: 844-2954
LABEL: Independent
FORMAT: CD Album

Reviewed by Andy Long

Four guys from Southampton who have been live favourites at events like Kingston Festival and The Barn for the last few years. Their blend of boundless energy, crafted musicianship and wacky humour have made their shows more than memorable, and this is their debut album showcasing 10 original compositions. Lead singer Geoff Brown is the main lyricist and he writes with a plain Christian message, without resorting to cliches, and guitarist Ian Pritchard also contributes lyrically to a couple of numbers. It's plain that Target's real strength lies in their rhythm section, bassist Carl Pritchard and drummer Matt Lockwood are both great musicians and lock in well together both live and in the studio. That being said the first couple of times I listened to the album I was not as impressed as I was expecting to be, I think this boils down to a less than perfect final mix. Too often some excellent instrumentation becomes lost in the background. That criticism aside 'Alternatively...' contains some fine songs from the worshipful heart of "Lighthouse" to the bouncy pop of "Down On The Beach" right through to the zany "Stranger In Toy Town". After a few listens it began to grow on me more and more. Target have the gift of writing catchy pop tunes with singalongable hooks, so let's have some more please.

The opinions expressed in this article are not necessarily those held by Cross Rhythms. Any expressed views were accurate at the time of publishing but may or may not reflect the views of the individuals concerned at a later date.

Interested in reviewing music? Find out more here.

Be the first to comment on this article

We welcome your opinions but libellous and abusive comments are not allowed.












We are committed to protecting your privacy. By clicking 'Send comment' you consent to Cross Rhythms storing and processing your personal data. For more information about how we care for your data please see our privacy policy.