Target - Alternatively...

Thursday 1st June 2000
Target - Alternatively...

RATING 7 7 7 7 7 7 7
LABEL: Independent

Reviewed by Andy Long

Four guys from Southampton who have been live favourites at events like Kingston Festival and The Barn for the last few years. Their blend of boundless energy, crafted musicianship and wacky humour have made their shows more than memorable, and this is their debut album showcasing 10 original compositions. Lead singer Geoff Brown is the main lyricist and he writes with a plain Christian message, without resorting to cliches, and guitarist Ian Pritchard also contributes lyrically to a couple of numbers. It's plain that Target's real strength lies in their rhythm section, bassist Carl Pritchard and drummer Matt Lockwood are both great musicians and lock in well together both live and in the studio. That being said the first couple of times I listened to the album I was not as impressed as I was expecting to be, I think this boils down to a less than perfect final mix. Too often some excellent instrumentation becomes lost in the background. That criticism aside 'Alternatively...' contains some fine songs from the worshipful heart of "Lighthouse" to the bouncy pop of "Down On The Beach" right through to the zany "Stranger In Toy Town". After a few listens it began to grow on me more and more. Target have the gift of writing catchy pop tunes with singalongable hooks, so let's have some more please.

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Sample Track Listing:
1. My Other House Is A Mansion [Listen]
2. Alternatively [Listen]
3. Lighthouse [Listen]
4. God Is A Heartbreaker [Listen]
5. Life Is A Rough Road [Listen]
6. Perseverance [Listen]
7. I Wish [Listen]
8. Down On Me [Listen]
9. Spinning Around [Listen]
10. Stranger In Toytown [Listen]

This track data is supplied by the Cross Rhythms CD/DVD review library. Please note that CD tracks may vary according to release region or product version.

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