Fierce! Distribution and Integrity-Provident forge new alliance

TWO OF THE big players in UK Christian retail, Fierce! Distribution and Integrity-Provident have announced a new venture. From 1st January 2008 Integrity-Provident will be handling all Fierce! field trade sales and Fierce! will be handling all Integrity-Provident telesales. Said Fierce!'s Jonathan Brown, "I believe that this new alliance will enable us to represent our artists and their ministries to a new level, plus giving a great service to the CBA marketplace." CR

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