Kingsway and Alliance begin a joint record club offering more choice

TWO OF Britain's leading Christian record companies, Kingsway Communications and Alliance Music, have begun operating a joint record club. Said Kingsway's managing director John Paculabo, "Both Kingsway and Alliance have operated direct mail clubs for some time, as have Word and Integrity. The coming together of Kingsway and Alliance is not a strategy to attack Word, it is purely an economic decision. Less cost for Alliance, less cost for Kingsway, and more choice for customers."
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