American label REX Music establish European branch

AMERICA'S heavy metal and alternative Christian music specialists REX Music have established their first European branch, REX Music UK. Distributing "the heavier side of heavy and the stronger edge of alternative", REX Music UK is being run by John Payne, who declared there will be no compromise or soft sell. "Some people may be offended. Bands like Living Sacrifice and Sacrament may look and sound like death metal but they are not. All are committed Christians with a vision to go into the darker side of secular music to challenge and change people's lives." John adds, "At their gigs bands often receive heavy abuse for their faith including spitting, thrown bottles and even people urinating on the amps." Albums, initially, are to be distributed by Kingsway into the Christian Bookstore market and plans are afoot to distribute REX releases into Europe. However, a vision to reach the non-Christian market includes plans to get into secular stores. Recent releases also include speed metal merchants Haven and post modern alternative rockers Monster, whilst further releases can be expected throughout the year. Currently with 10 volunteer demo listeners, John (son of the American Kingsway manager, David Payne) is also looking to branch out into rave and techno and to recruit European talent to export back to the States. As he says, "We want to harness British music and we want the tougher edge.

The opinions expressed in this article are not necessarily those held by Cross Rhythms. Any expressed views were accurate at the time of publishing but may or may not reflect the views of the individuals concerned at a later date.