Provident-Integrity Distribution to switch catalogues from Authentic to Integrity in UK and Australasia.

ONE OF the major sources of American Christian music, Provident-Integrity Distribution, with an artist catalogue taking in such acts as Third Day, Michael W Smith, Jars Of Clay, Kirk Franklin, Fred Hammond, Donnie McClurkin, Kathy Troccoli, Cross Movement, Maranatha! Music and many more, have switched their distribution for the UK, Australia and New Zealand from Authentic Music to Integrity Media, effective immediately.

In 2004 Provident-Integrity Distribution linked arms with Integrity Media to expand distribution into Asia and the Latin American market. Provident-Integrity Distribution and Integrity Media continue to partner in South Africa through Integrity Media South Africa. Said Don Noes, senior vice president of Provident-Integrity Distribution, "Now with the UK, Australia and New Zealand partnerships in place, we're able to advance our shared vision for aligning our distribution efforts on a global level. We're pleased to continue working with Integrity Media, a team of experienced and dedicated specialists who understand the complexities and logistical challenges of growing and developing international trading relationships."

Said Keith Manwaring, senior vice president and managing director, Integrity International Group. "This decision by Provident-Integrity Distribution is of great strategic importance and will strengthen the already close operational ties between our two companies which currently exist in the US, Africa, Asia and Latin America. "This will be reflected by a change in the name under which Integrity currently services the needs of its CBA retail partners in both UK and Australia, to Integrity-Provident Distribution with effect from January 1st, 2006. We are committed to providing Christian retailers with the highest standard of service and support along with the very best range in every genre of Christian music that will now be available as a result of this new global distribution alliance between the Integrity and Provident Music Distribution family of labels."

The opinions expressed in this article are not necessarily those held by Cross Rhythms. Any expressed views were accurate at the time of publishing but may or may not reflect the views of the individuals concerned at a later date.