STYLE: Hip-Hop RATING OUR PRODUCT CODE: 19984-10868 LABEL: Independent FORMAT: CD Album ITEMS: 1 RRP: £4.99
Reviewed by Paul Woodward
Midlands rappers Fruits show their intentions immediately on the album's opener and title track in the form of a rousing and charismatic prayer for believers to be empowered and the lost to be saved. They continue in this vein throughout the album. An example of a welcome shift in Christian hip-hop to solid spiritual truths and less gimmicks. On the 75-minute journey the Fruits give us something of their personal spiritual journey (live snippit, "He's My All") warn us that the Enemy is not a joke! ("Devil You") and challenge the worldly to turn from their idolatry ("What Is Your God"). The album ends on the same premise that it begins with, a challenging mini sermon to leave the listener thinking on "This Is The Day". All this is delivered in a style shaped from a history in the main stream which led the group to play with the likes of Busta Rhymes and Wu Tang clan. This makes for a slick and confident sound, although it sounds more like something from the US, a clear result of their influences of old. However, this may suit many listeners who find the likes of The 29th Chapter a little too raw.
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