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4th Avenue Jones man to launch We C.L.A.P. with Syntax Records
HIP-HOP man Ahmad, who in recent times has fronted 4th Avenue Jones, has started a label, We C.L.A.P. (We Change Lives, Attitudes & Perceptions), under the umbrella of Syntax Records. Said the Los Angeles rapper about the new deal with San Diego-based Syntax, "I have known [Syntax Records co-founders] Tim and Steve Trudeau for years. They are great people, and they love hip-hop culture. They are extremely committed to their craft. Who better to partner with on my new album. With the energy and focus of me and my team, along with the fresh staff at Syntax, we should all do very well. The goal is to enhance each other like Roc-A-Fella and Def Jam. It's an exciting time." Ahmad has been a friend of Syntax Records since 1999 when he collaborated with Sackcloth Fashion on 'Something For Everyone To Hate'.
The new label will release Ahmad's forthcoming album 'The Death Of Me'. Said the rapper, "The Death Of Me' is a return to the kind of hip-hop music that we all love: dope beats and well-crafted lyrics. The title has to do with death being something we should all appreciate. In order to die, something must have lived. So, we celebrate the life lived, and we view death as an opportunity to transition into a new phase of life. I experienced the death, or ending, of several relationships during the last couple of years; however, as a student at Stanford University and with this new album on the way, I have never been as excited or encouraged about the future!" Ahmad will continue as a member of 4th Avenue Jones.The opinions expressed in this article are not necessarily those held by Cross Rhythms. Any expressed views were accurate at the time of publishing but may or may not reflect the views of the individuals concerned at a later date.