Alliance Through EMI

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Sunday 1st June 1997

Alliance Music to distribute through EMI record label

ALLIANCE MUSIC, Britain's largest Christian music record company, have concluded a unique deal whereby the Dutch office of secular giant EMI will take over the distribution of Alliance albums into Christian bookshops and record stores. Previously Alliance albums were distributed by STL. Under the new deal Alliance reps will gather orders, which will then be sent to Alliance's Milton Keynes HQ. They will be collated and passed through to the EMI plant in Oden, Holland who will pack and dispatch all orders. EMI Holland also manufactures all Alliance albums. Said Alliance Music's David Bruce, "To have a company of the size and stature of EMI so closely involved in British
Christian music just demonstrates the growth the scene is now experiencing."

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