STYLE: Hip-Hop RATING OUR PRODUCT CODE: 167941-26335 LABEL: Independent FORMAT: Digital Only Album
Reviewed by Steve Hayes
There are times when the biography of an artist gives you a glimpse into the real person. J-Chief is evidence of this with his humility, honesty and genuineness standing out in a world of self-promotion. It's the kind of thing that draws me to an artist. In "Privilege" you catch this truth as J-Chief informs us that it's an honour and a privilege working for the Lord. True words. One only has to hear some of the acceptance speeches at the MOBO Awards to recognise that self-promotion reigns in hip-hop, R&B and sometimes even gospel circles and one can sometimes hear a statement which seems perilously close to saying that God is lucky to have us working for him. But 'Anointing To The Streets' has no truck with such nonsense. This London-based rapper describes himself as a rap artist, musician, songwriter and a poet who has been performing music from a young age. The album sees J-Chief speak seasoned and experienced words across every one of the eight musical tracks. Where the album falls down with some repetitive beats and occasional uneven flows, J-Chief makes up for this with his tangible heart for music, for God and for people. Like this project, his second (and improved) release 'Feel Good Vibe' are both free downloads.
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