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Rend Collective launch record label
NORTHERN IRELAND's Rend Collective have launched Rend Family Records in partnership with Capitol Christian Music Group. Read a band statement, "Rend Collective has always been about finding wild and colourful ways to worship God, so as Rend Family Records, we hope to shine a spotlight on artists who are redefining the landscape of musical worship. We're calling ourselves a 'family' on purpose, because we want this label to be another extension of the thing we call 'church'. Our goal is to create an environment where discipleship is valued more than the 'next great idea,' to be pastorally-minded instead of product-driven."
Rend Family Records' first signing is Urban Rescue, a revival band from Los Angeles. Fronted by Jordan Frye, the band is "on mission to inspire the next generation of believers to see their churches, communities and cities awakened by the Gospel of Jesus Christ." "Kaleidoscope", the first single from Urban Rescue's upcoming album, is now available on digital outlets.The opinions expressed in this article are not necessarily those held by Cross Rhythms. Any expressed views were accurate at the time of publishing but may or may not reflect the views of the individuals concerned at a later date.