Mal Fletcher comments on the role of parents, schools and government in sex education



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In some ways, it may set them up to believe they're capable of building deep and lasting relationships when they are not.

In most cases - there may be exceptions, but perhaps only a few - young teens haven't yet developed the emotional perspective to build satisfying and fulfilling relationships that will stand the test of time.

This is why those parents whose children have been involved in sexual liaisons with teachers are so strident in pursuing justice.

While the child might argue the presence of a consensual relationship, the parent sees only cynical adult manipulation of youthful trust and curiosity.

The second lesson to be learned from this study is that media companies - and in particular social media groups - must take seriously their role as promoters of child welfare.

In this country, media companies for the most part do a good job in this regard.

However, on occasions they could do more to support parents, rather than, as sometimes happens, undermining their best efforts.

Nothing is gained by crying (as some media folks and teachers do): 'But so many parents don't do what they should anyway!' Accepting the lowest common denominator simply reinforces it as the norm.

Media companies have often demonstrated their ability to encourage proactive change within mindsets and behaviour - especially among the young.

Hugely influential social enterprises such as Live 8 and the Make Poverty History campaign first gained traction among young adults because of the support of multi-national media companies.

As a result, consumers decided to become activists in pursuit of great causes.

Promoting positive social change is even more visible when it comes to the world of social media, where the young themselves drive the campaigns.

Without the aid of internet social platforms, the Arab Spring would not have happened. Neither would the Women2Drive campaign in the Saudi states or the clean up of English streets after the riots of 2011.

Some of these campaigns met with mixed success, but the fact that they happened at all is testament to the support social media provide for innovative collaboration.